Beauty of Joseon

Beauty of Joseon is a South Korean beauty brand that was founded in 2016 with the aim of bringing traditional Korean skincare techniques to modern consumers. The brand's name, "Joseon," refers to the Joseon Dynasty, which was a Korean kingdom that lasted from 1392 to 1910. During this time, women in the royal court developed and perfected a unique approach to skincare that utilized natural ingredients and focused on promoting healthy skin. Beauty of Joseon seeks to revive and modernize these traditional Korean skincare practices for contemporary audiences. The brand is best known for its Dynasty Cream, which is a luxurious, nourishing cream that utilizes traditional Korean ingredients like ginseng, honey, and royal jelly. Other popular products from Beauty of Joseon include their Radiant Hydrating Essence, their Glow Serum, and their Repair Sleeping Mask. Beauty of Joseon's products are formulated without parabens, synthetic fragrances, or artificial colors, and the brand prides itself on using only the highest-quality natural ingredients.