Purito is a South Korean skincare brand that was founded in 2015. It is known for its focus on natural and safe ingredients, as well as being eco-friendly and cruelty-free. The brand offers a range of skincare products, including cleansers, toners, serums, and moisturizers, all of which are free from harmful chemicals such as parabens, artificial fragrances, and alcohol. Purito has gained popularity among skincare enthusiasts for its high-quality ingredients and affordable prices. Some of its popular products include the Centella Unscented Recovery Cream, Centella Green Level Buffet Serum, and the Pure Vitamin C Serum.