Etude, a Korean beauty brand established in 1985, is renowned for its affordable prices and playful and whimsical packaging. Its name derives from the French word for "study," and its slogan is "Life is Sweet!" The brand's diverse offerings encompass skincare and makeup, including multi-functional BB creams that provide coverage, sun protection, and skincare benefits. Notably, Etude's "Soon Jung 2x Barrier Intensive Cream" Moisturizing cream, "Drawing Eye Brow" eyebrow pencil, and "Soon Jung pH 5.5 Relief Toner" toner are among its most popular products.