Sulwhasoo

Sulwhasoo is a luxury Korean skincare brand renowned for its fusion of traditional herbal medicine and modern science. Founded in 1966 with the launch of the ABC Ginseng Cream, Sulwhasoo has pioneered the use of ginseng in cosmetics, developing proprietary ingredients like JAUM Activator™ and Ginsenomics™ to enhance skin vitality and resilience. Their signature product, the First Care Activating Serum, introduced in 1997, exemplifies their commitment to holistic beauty by preparing the skin to absorb subsequent treatments effectively. With a legacy rooted in Eastern philosophy and a dedication to innovation, Sulwhasoo continues to offer skincare solutions that harmonize tradition and modernity.