LAGOM

LAGOM is a Korean skincare brand founded on the Swedish concept of “lagom,” meaning “just the right amount.” The brand emphasizes balanced, minimalist beauty routines that deliver optimal hydration and skin health without excess. Developed by a team of 12 dermatologists and scientists, LAGOM’s formulations feature patented ingredients like DermaFlux™ and Aqualicia®, which enhance moisture retention and support the skin’s natural barrier. Their best-selling Cellup Gel to Water Cleanser exemplifies this philosophy, offering a gentle, non-foaming cleanse that transforms from gel to water, leaving skin refreshed and hydrated.